TOM MAXWELL

A packaging solution for Chivas Regal 18. The design reflects a Scottish mountain and geometric architecture. 

The concept stems back to the production of the whisky all the way back to the water that runs off the nearby mountain which turns the water wheel on the Strathisla distillery providing it with power.

The materials used also reflect the process of making the whiskey as it uses oak wood from used whiskey casks and the logo sits on a copper plate which resembles the copper distilleries that are used to blend the whiskey